The Artist Project Exhibitor Manual
March 26 - 29, 2026
Enercare CentreToronto
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The Artist Project Exhibitor Manual
March 26 - 29, 2026
Enercare CentreToronto

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Exhibitor Newsletters (header), Exhibitor Newletters
Exhibitor Newsletters are a series of emails containing tips and reminders to help you with the design, preparation, and marketing of your presence at the show. Catch up on past editions in the archive below! January 21 - Exhibitor Seminars & ART COMPJanuary 15 - Exhibitor Directory, ASSURART, StorageJanuary 9 - Booth Design & Welcome EliseNovember 27 - Welcome To Artist Project
Lighting, Booth Regulations
All booths will be constructed with a standard lighting plan which meets the minimum lighting requirements to ensure a full and even spread of light. An example of this plan can be found on our Booth Design page. Artist Project uses an arm light fixture for all standard booth lighting. Please read the following before creating your booth design.Each light fixture consists of a 200 watts halogen bulb and a 28" long arm with articulating head that can be rotated 360 degrees.Light coverage is 4-5 linear feet wide, and we recommend 1 light for every 5 linear feet of walls.Light fixtures clip into a metal track that is mounted at the top of the hard walls.Lights will be installed by the SHOWTECH electrical team as near as possible to your indicated placement, but for technical reasons a 3-4" variance may occur.Should you wish to enhance your booth with additional lights or have a unique vision for your booth, please fill out the Custom Booth Design Form.
Standard 5x20 Booth Design, Booth Design
Standard 5x20 Booth Designs
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Ross Jennings has stepped down from his role with Artist Project, and Elise is now your go-to contact. A passionate art professional with a background in Art History and Studio Art, Elise brings expertise in art sales, framing, and innovative hospitality art programs. She’s excited to connect with our vibrant art community and collaborate with artists to bring creative visions to life. Want to be in touch with Elise? Click here.
Welcome To, Home
This website is your go-to resource for all essential exhibitor information. Please take a moment to explore and familiarize yourself with the details provided. As we finalize more aspects of the event, new information will be added. Be sure to check back regularly for new forms, additional show details, and programming updates.
Exhibitor Insurance, Health & Safety
Informa Canada Inc. will not be responsible for any injury, damage or theft occurring on the way to or from the shows or while onsite. Exhibitors must secure adequate insurance coverage, protecting themselves and all exhibit material from damage or theft.Liability insurance is required as part of your contract. You are responsible for any loss or damage occurring at your booth. Please see Clause 4 of Schedule A in your contract for further details. If you do not already have liability insurance, a minimum policy of $5,000,000.00, per occurrence is recommended. Call your insurance company to become insured for the duration of the Show. You must list Informa Canada Inc. and The Board of Governors of Exhibition Place as additionally insured.It is NOT necessary to send the Artist Project team a copy of your insurance, but we recommend that you bring a copy to the show for yourself.Artist Project has partnered with Assurart to provide insurance options that meet the needs noted above. Click HERE for more information.
Walls, Booth Regulations
Your booth is comprised of 3 white hard walls (unless otherwise requested), and standard concrete flooring. Please see below for additional details:
Receipts & Packaging, Curation & Sales
Purchase ReceiptsPlease provide your customers with receipts for all artwork purchased at the show.PackagingIt is recommended that you consider providing your customers with the packaging required to safely transport their artwork home. Listed below are a few companies that sell packaging materials:
Signage, Booth Regulations
Our Commitment to Sustainability Artist Project is dedicated to producing an environmentally responsible fair. As part of this commitment, we have been actively working to eliminate the use of single-use materials throughout the fair.That being said, The use of single-use vinyl is prohibited. We take this commitment very seriously; any exhibitor with a single-use vinyl sign will be asked to remove it. Guidelines for exhibitors:To ensure consistency across the show floor, please adhere to the following guidelines when creating your signage. Signage Requirements Checklist:
Contract Information, Booth Regulations
Your contract is legally binding. Once you have signed the contract you are obligated to adhere to every clause stipulated in Schedule “A” of the Exhibition Permit, including the products for which you have been contracted. You may not sell any products that have not been included in your signed contract. Please make special note of Section 6(g) of your contract. Artist Project is marketed and promoted as an exclusive art fair. Therefore, we embrace artists who understand and believe in our philosophy and whose work is not available in other shows (featuring more than 30 artists) 30 days before and 30 days after the dates of Artist Project within a 50 km radius (with the exception of other Informa Canada events).
Fireproofing, Health & Safety
All display materials (excluding artwork) such as fabric etc. must be fireproofed or made of a fire retardant material. Styrofoam and foam core are absolutely forbidden.In accordance with the Occupational Health & Safety Act and its applicable regulations, fireproofing cannot take place on the show floor during move in. Please make arrangements to have any drapes, carpeting, etc. treated ahead of time. We recommend the following company:GreenDolphinwww.greendolphin.netT. 905-673-0707Info@GreenDolphin.net
Sales Policy, Curation & Sales
Below you will find some frequently asked questions around sales.Do you take commission?Artist Project does not take commission from sales.How do I price my work? Our recommendation is to speak to your peers and artists with a similar practice who have experience selling. You can also make the most of the Artist Project community by familiarizing yourself with your fellow exhibitors and reach out. Please contact us with any further questions!How do I sell my work?The most popular and user friendly Point of Service (POS) are Square, Shopify, or Lightspeed. You can also send clients invoices directly through an online system (Quickbooks etc.), or accept payment through direct deposit.It is essential that you receive full payment for the item prior to any handover. How can clients arrange to pick up their purchased work?How the work is delivered to the client is at your discretion. You are permitted to allow the client to take the work at the moment of sale, we will have a dedicated wrapping station at the front of the fair with free materials. If a client wishes to come back for the work at another time during the weekend, this will be permitted. They will need to let our staff know upon arrival and we will issue them another ticket to enter the fair.You can also arrange for delivery after the fair. Can I re-hang after my work has sold?Full details about the replacement of work can be found in the guidelines above.
Booth Design Procedure, Booth Design
Booth Design ProcedureTo streamline the process and minimize confusion, we’ve introduced a Standard Lighting Plan for each booth size. Please review your assigned plan and submit your approval by February 6, 2026.If you’d like to customize your lighting, add extra fixtures, overhead fixtures or electrical, submit your design and payment by February 6. Each booth size has a minimum lighting requirement—refer to the Standard Lighting Plan PDFs for details.After February 6, prices for power outlets, high bay lights, additional arm lights, and walls will increase, and availability may be limited.Checklist✔ Review your Standard Lighting Plan for your booth size.✔ To proceed with the standard plan, submit your approval.✔ For additional requests or custom placement, download the Blank Booth Form, complete your design, and upload it with payment.✔ If no preference is submitted by February 6, the standard lighting plan will be assigned.For questions, contact us at info@theartistproject.com.
Storage, Booth Regulations
Artists are encouraged to use in booth storage methods such as building additional wall panels in their booth or using multifunctional furniture. On-site art storage can also be rented directly from Artist Project. Full details can be found in our Exhibitor Services page.
Onsite Security, Health & Safety
Artist Project is staffed during the day in the exhibit hall from move in through move out and building security is in place overnight. In addition to this protection, we strongly suggest that you take the following precautions:Wear your badge during move in and move out to help identify anyone who does not belong in the buildingDo not leave your keys or valuables (such as purses, cash boxes, or artwork) in your vehicle at any timeDuring show hours, keep your personal items such as purses and briefcases locked up and out of sight from the public. They should not be left behind walls or underneath tables since this is the first place that is targeted. The safest option is to keep your cash and credit card receipts in a money belt or pouch that you wear Do not leave any cash or credit card slips in your booth overnight, please take them with youMake daily bank depositsReport suspicious behaviour to the Information Desk immediatelyDo not leave your booth unattended, not even for a second during show hours. At show closing, do not leave immediately – please wait until the public clears the floorEnsure yourself for the duration of the show for protection from things like theft, damage, bodily injury, and other hazardsWalk to and from the Better Living Centre with someone, especially if carrying large sums of money. Upon request, Exhibition Place Security Services will provide a security escort to anyone who does not feel comfortable walking to their mode of transportation. Make arrangements by calling Exhibition Place Security Services at 416-263-3333. Please be sure to schedule your security escort early in the dayAuthorize each credit card purchase while the customer is in your booth to avoid dealing with declined authorizationsThe art storage area has monitored and limited access before, during and after show hours. You must check in with the attendant to have access to your storage spot
Curating Your Booth, Curation & Sales
The curation of your booth is a key factor in ensuring your success at the fair.We recommend creating a layout plan before arriving to streamline your installation process. Upon arrival onsite, you’ll have access to your booth and can make any necessary adjustments as needed. Artist Project does not endorse external coaching or curation assistance. If you are approached by anyone offering these services - paid or unpaid, please contact us.Please follow the guidelines below when designing your booth:
Sales Tax (HST), Curation & Sales
You may be required to collect and remit 13% HST of the selling price of your products. Depending on your income level and business structure you may need to register for an HST number with the government. To register, or to determine if you are HST exempt, please visit Canadian Revenue Agency website, call 1-800-959-8281 or discuss with your accountant.Please note that you must have your HST number available onsite should a customer or a tax official request to see it.
Awards
Untapped People's Choice: The winner of the Untapped People's Choice Award receives automatic acceptance into the next edition of the fair and $1,000 to put towards 2027 booth fees. Attendees will vote onsite at the show. First In Show: Open to all artist who are appearing in the Main section for the first time (excludes artists previously featured in Untapped) Best In Show: Open to artists working all media showing in the main section. Standing Ovation: Open to artists in the Main and Installation sections working in sculpture and other media that results in free-standing works. The winners will receive:In-booth signage highlighting the award - distributed on Opening NightSocial media and e-newsletter features10% off the resign price for 2027
Contact the Team, Contact Us
Have questions or want to collaborate? The Artist Project Team would love to hear from you! Whether you're an artist, supporter, or curious about our work, reach out to us for inquiries, partnerships, or general information. Get in touch through email or social media—we look forward to connecting with you!
Fraud Alert & Cybersecurity, Health & Safety
Important Notice: Beware of Fraudulent Emails and Scams As an Artist Project exhibitor, you may receive spam emails from third parties falsely claiming to be affiliated with the fair. A common example is the attendee list scam, where companies offer to sell VIP, exhibitor, or visitor lists. These are fraudulent—Artist Project would never sell or share attendee data. Be Cautious of Unauthorized Communications • Suspicious emails: Be wary of unexpected or unusual emails related to Artist Project. • Unsolicited texts: Exercise caution with text messages from unknown sources claiming association with the event. • Unexpected phone calls: Be alert to calls from unfamiliar individuals purporting to represent Artist Project. Beware of Fraudulent Offers We do not endorse or authorize: • External coaching services (unless offered directly through Artist Project). • Paid curation assistance provided by people outside of the Artist Project team. • Unsolicited offers selling client or visitor lists (see details below). Our Commitment to Your Privacy Artist Project is organized on behalf of Informa plc, and we adhere to strict data protection policies: • We do not share your information without your express consent. • Your data is never sold or exchanged with external organizations. Verify Authenticity If you’re contacted by anyone claiming to be from Informa/Artist Project and are unsure of their legitimacy: • Do not provide any personal or sensitive information. • Contact us immediately for verification. A full list of official Artist Project contacts can be found [here]. Attendee List Scam The most common scam involves vendors offering audience, VIP, or exhibitor lists for sale. If you receive an email offering this service: • Do not engage with the sender. • Use your email browser to report the message as spam. • Block the sender and delete the email. Hotel Room ScamWe are aware of a scam that that is offering deals on hotel rooms. Our only preferred hotel partner is the Hyatt Regency, full details can be found here.We are aware of these scams being sent from the following domains (this is not a comprehensive list and will be updated as needed): @theattendeesdata.com @visitorstradedata.com @octavsolution@expo-key.comjesse.plemons67@gmail.com@travelbookingtime.com@jettravelbooking.com@travelbookingconsulting.comgwen.steela.prodataexpo@gmail.com@c-basket.com@nexttravelbooking.com@visitorstradedata.com@edigiboxleadspro.liveclara.kim.marketleads@gmail.commike.reachprospect@outlook.comStay vigilant and report any suspicious messages!
The Artist Project Exhibitor Manual
The Artist Project Exhibitor Manual
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