The Artist Project Exhibitor Manual
May 8 - 11, 2025
Better Living CentreToronto
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The Artist Project Exhibitor Manual
May 8 - 11, 2025
Better Living CentreToronto

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Show Hours, Show Info
Thursday, May 8, 20254:30PM - 6:00PM (Exclusive VIP Preview)6:00PM - 10:00PM (Opening Night Preview)Friday, May 9, 202512:00PM - 8:00PMSaturday, May 10, 202512:00PM - 8:00PMSunday, May 11, 202512:00PM - 6:00PM
Seminars, Programming
We are excited to announce our 2025 Exhibitor Seminar Program:Thursday April 10: Ask Us AnythingThursday April 17: Art Gallery RelationsThursday April 24: Professional Development for ArtistsPlease find details and registration links below. In order to attend you must register for each seminar separately.
Curating Your Booth, Curation & Sales
The curation of your booth is a key factor in ensuring your success at the fair.We recommend creating a layout plan before arriving to streamline your installation process. Upon arrival onsite, you’ll have access to your booth and can make any necessary adjustments as needed. Artist Project does not endorse external coaching or curation assistance. If you are approached by anyone offering these services - paid or unpaid - please contact Ross at Ross.Jennings@informa.com. Please follow the guidelines below when designing your booth:
Exhibitor Badges, Tickets & Badges
Onsite, exhibitors will receive 2 exhibitor badges which you and your booth assistants can use to access the show from move-in until move-out. Additional badges can be purchased onsite for $50 - this includes replacing lost badges. Please contact info@theartistproject.com for more details. If you require more than 2 badges for additional move in/move out support, temporary access badges can be provided onsite for use during move-in & move-out ONLY. These move-in sticker badges will be distributed by security at all entrances.
Receipts & Packaging, Curation & Sales
Purchase ReceiptsPlease provide your customers with receipts for all artwork purchased at the show.PackagingIt is recommended that you consider providing your customers with the packaging required to safely transport their artwork home. Listed below are a few companies that sell packaging materials:
Key Onsite Locations, Exhibitor Services
Exhibitor LoungeTake a break from the show floor in the exhibitor lounge (located next to booth 1039). Complimentary coffee and tea will be available; be sure to bring your own cup! Please be courteous to your fellow exhibitors and keep the lounge tidy.Registration/Information DeskPlease visit this desk upon your initial arrival at the fair to check in and pick up your exhibitor badges. This is the best place to go during the fair if you have any questions or would like to request that a member of our team visit your booth.Show OfficeThe Show Office located next to booth 1039, past the Exhibitor Lounge.First AidFirst Aid is located on the West side of the exhibit halls next to the washrooms.
Contract Information, Booth Regulations
Your contract is legally binding. Once you have signed the contract you are obligated to adhere to every clause stipulated in Schedule “A” of the Exhibition Permit, including the products for which you have been contracted. You may not sell any products that have not been included in your signed contract. Please make special note of Section 6(g) of your contract. Artist Project is marketed and promoted as an exclusive art fair. Therefore, we embrace artists who understand and believe in our philosophy and whose work is not available in other shows (featuring more than 30 artists) 30 days before and 30 days after the dates of Artist Project within a 50 km radius (with the exception of other Informa Canada events).
Fireproofing, Health & Safety
All display materials (excluding artwork) such as fabric etc. must be fireproofed or made of a fire retardant material. Styrofoam and foam core are absolutely forbidden.In accordance with the Occupational Health & Safety Act and its applicable regulations, fireproofing cannot take place on the show floor during move in. Please make arrangements to have any drapes, carpeting, etc. treated ahead of time. We recommend the following company:GreenDolphinwww.greendolphin.netT. 905-673-0707Info@GreenDolphin.net
Awards, Awards
We are delighted to introduce the Toronto Image Works Prize.The prize will be selected by the world-renowned photographer and artist, and Toronto Image Works founder, Edward Burtynsky. The winner will receive a $500 gift card to Toronto Image Works, a dedicated Instagram post, and have a custom award sign to display in their booth throughout the weekend. The winner will be announced during Artist Project's Opening Night.All lens-based artists are invited to submit your application as a PDF.To apply, please submit the following:5 works to be considered100 word artist statementA short artist bioInstagram + Website linksThe deadline for submissions is Friday 18 April.Submit your application to: Ross.Jennings@informa.com
Untapped, Programming
The Untapped Emerging Artists Competition is dedicated to supporting the development of students, new graduates, and self-taught artists. This juried program provides free space and a platform for emerging artists to launch their artwork and make connections within the world of contemporary art.We’re so excited to work with our Untapped exhibitors for 2025. Please see some details about your space and being in the program below.YOUR SPACEThe dimensions of your Untapped space will be 1 wall per exhibitor, measuring 10' wide by 11' high. A basic lighting package will be installed prior to your arrival. You will be responsible for hanging your work and installing any additional signage, should you choose to do so. A friendly reminder to review the signage guidelines here.You are not required to submit a booth design form or pay for lights. If you require an overhead light, or a power outlet, you may do so through this custom booth design form.UNTAPPED PEOPLE’S CHOICE AWARD We will be promoting the Untapped People’s Choice Award throughout the show. This is an onsite only contest, encouraging Artist Project attendees to vote for their favourite Untapped exhibitor. The winner of the Untapped People’s Choice Award receives an automatic acceptance into the 2026 show as well as a $1000 credit towards their booth (along with bragging rights!).UPDATE YOUR ARTIST PROFILEThe Artist Project website features a gallery of the artists participating in this year's fair. Update your profile now:Update your directory profile by clicking here and logging in. If you are new to Artist Project, or don’t have your password from a previous year, simply click "Forgot Password" using the email address that we have on file.Populate your profile with:An artwork profile image (that will be cropped to a square)Short bio (maximum 350 characters including spaces)Website, Instagram and TikTok URLs (if applicable)Untapped artists are also featured in a separate page on our website. Click here to view!If you have any further questions about your participation in Untapped, please reach out to Ross Jennings (ross.jennings@informa.com)
Onsite Security, Health & Safety
Artist Project is staffed during the day in the exhibit hall from move in through move out and building security is in place overnight. In addition to this protection, we strongly suggest that you take the following precautions:Wear your badge during move in and move out to help identify anyone who does not belong in the buildingDo not leave your keys or valuables (such as purses, cash boxes, or artwork) in your vehicle at any timeDuring show hours, keep your personal items such as purses and briefcases locked up and out of sight from the public. They should not be left behind walls or underneath tables since this is the first place that is targeted. The safest option is to keep your cash and credit card receipts in a money belt or pouch that you wear Do not leave any cash or credit card slips in your booth overnight, please take them with youMake daily bank depositsReport suspicious behaviour to the Information Desk immediatelyDo not leave your booth unattended, not even for a second during show hours. At show closing, do not leave immediately – please wait until the public clears the floorEnsure yourself for the duration of the show for protection from things like theft, damage, bodily injury, and other hazardsWalk to and from the Better Living Centre with someone, especially if carrying large sums of money. Upon request, Exhibition Place Security Services will provide a security escort to anyone who does not feel comfortable walking to their mode of transportation. Make arrangements by calling Exhibition Place Security Services at 416-263-3333. Please be sure to schedule your security escort early in the dayAuthorize each credit card purchase while the customer is in your booth to avoid dealing with declined authorizationsThe art storage area has monitored and limited access before, during and after show hours. You must check in with the attendant to have access to your storage spot
Internet, Exhibitor Services
Complimentary Wi-Fi will be available to all exhibitors, full details will be released closer to the show.Hardline internet can be ordered through the Better Living Centre's Exhibitor Services Portal. Visit the Service Order Form page for more information.
Digital Products - Social Media Posts & E-Blasts, Marketing & Promotion
COMING SOON
Parking, Exhibitor Services
Parking passes can be ordered through the Better Living Centre's Exhibitor Services Portal.Visit the Service Order Forms page for more information.
Sales Tax (HST), Curation & Sales
You may be required to collect and remit 13% HST of the selling price of your products. Depending on your income level and business structure you may need to register for an HST number with the government. To register, or to determine if you are HST exempt, please visit Canadian Revenue Agency website, call 1-800-959-8281 or discuss with your accountant.Please note that you must have your HST number available onsite should a customer or a tax official request to see it.
Directions, Exhibitor Services
Driving to the Better Living Centre
Marshalling Yard, Move-In/Move-Out
The move-in Marshalling Yard Lot will be Lot 852 South.The move-out lot Marshalling Yard Lot will be Lot 852 South.
Awards
We are delighted to announce the return of the Gladstone House Award. The winner will receive a $1000 artist fee, a 1-night stagy at Gladstone House AND have their artwork featured in a guest room for one year. The parameters for the award are as follows:Artist must be regional (Greater Toronto Area)2D work suitable for presentation in a hotel room (the space is unfacilitated and work may be touched), including framed photographs, drawings, prints, collage and other works on paper, painting (Stretched canvas or panel). Textile work may also be considered.A wide range of subject matter will be consideredNo limitations on colour or style of workThe winner will be selected by the Gladstone House curator during the show
Move-In Badges, Move-In/Move-Out
Exhibitors will be checked in upon arrival during move-in and issued a temporary move-in sticker badge.Information about move out badges (for staff assisting with move out only) will be sent to you during the show. The Exhibitor Badge desk will be open during move-in to pick up Exhibitor Badges used for access during the fair. For information about exhibitor badges, please visit the Tickets & Badges page.
Fraud Alert & Cybersecurity, Health & Safety
Important Notice: Beware of Fraudulent Emails and Scams As an Artist Project exhibitor, you may receive spam emails from third parties falsely claiming to be affiliated with the fair. A common example is the attendee list scam, where companies offer to sell VIP, exhibitor, or visitor lists. These are fraudulent—Artist Project would never sell or share attendee data. Be Cautious of Unauthorized Communications • Suspicious emails: Be wary of unexpected or unusual emails related to Artist Project. • Unsolicited texts: Exercise caution with text messages from unknown sources claiming association with the event. • Unexpected phone calls: Be alert to calls from unfamiliar individuals purporting to represent Artist Project. Beware of Fraudulent Offers We do not endorse or authorize: • External coaching services (unless offered directly through Artist Project). • Paid curation assistance provided by people outside of the Artist Project team. • Unsolicited offers selling client or visitor lists (see details below). Our Commitment to Your Privacy Artist Project is organized on behalf of Informa plc, and we adhere to strict data protection policies: • We do not share your information without your express consent. • Your data is never sold or exchanged with external organizations. Verify Authenticity If you’re contacted by anyone claiming to be from Informa/Artist Project and are unsure of their legitimacy: • Do not provide any personal or sensitive information. • Contact us immediately for verification. A full list of official Artist Project contacts can be found [here]. Attendee List Scam The most common scam involves vendors offering audience, VIP, or exhibitor lists for sale. If you receive an email offering this service: • Do not engage with the sender. • Use your email browser to report the message as spam. • Block the sender and delete the email. Hotel Room ScamWe are aware of a scam that that is offering deals on hotel rooms. Our only preferred hotel partner is the Hyatt Regency, full details can be found here.We are aware of these scams being sent from the following domains (this is not a comprehensive list and will be updated as needed): @theattendeesdata.com @visitorstradedata.com @octavsolution@expo-key.comjesse.plemons67@gmail.com@travelbookingtime.com@jettravelbooking.com@travelbookingconsulting.comgwen.steela.prodataexpo@gmail.com@c-basket.com@nexttravelbooking.com@visitorstradedata.com@edigiboxleadspro.liveclara.kim.marketleads@gmail.commike.reachprospect@outlook.comStay vigilant and report any suspicious messages!
The Artist Project Exhibitor Manual
The Artist Project Exhibitor Manual
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